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Touch Trademarks and Tactile Brands With Mojo: Feeling the Strength of a...
Let’s revisit the topic of non-traditional "touch" trademarks today. Of all the traditional five human senses (sight, hearing, taste, smell, and touch) and trademarks that can be perceived by one or...
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What is Maker’s Mark’s Mark?
–Sharon Armstrong, Attorney Last Friday, a federal court in Kentucky ruled that Fortune Brands, the maker of Maker’s Mark bourbon, enjoys exclusive rights in the dripping wax seal that adorns each...
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I See Black Labels
–Dan Kelly, Attorney Last year, I commented on the ubiquity of blue ovals in branding. Today, I’m wondering about the BLACK trend in whiskey branding. Many whiskey distilleries produce BLACK-branded...
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Tonight We Tanqueray a Trademark
Diageo, the Tanqueray brand owner is currently running billboard ads in the Twin Cities as part of its “Tonight We Tanqueray” ad campaign. A couple of years back when the campaign...
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Touch Trademark Update
‘Tis the Season for billboard ads like this, sorry Nancy. Anyway, it reminded me of a very early post of mine on touch trademarks, here on DuetsBlog. That early blog post noted Diageo’s...
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